Zhucheng Haiyunkang Food: lead the innovation and upgrading of Prawn cracker industry with ingenious technology and global vision

2025-06-20 10:52:53

In the modern workshop of Zhucheng Haiyunkang Food Co., Ltd., east of Xinghe Village, Xiangzhou Town, Zhucheng City, Weifang City, Shandong Province, the automated production line is operating efficiently, and batches of golden Prawn cracker with crisp taste are produced in intelligent equipment. As an enterprise focusing on the R&D and production of Prawn cracker, Haiyunkang Food has become a leader in the domestic Prawn cracker industry with the concept of "real materials, health and safety".

Raw material innovation: shrimp powder content exceeds 10%, restoring the original flavor of the ocean

Haiyunkang Food's Prawn cracker takes "high shrimp powder content" as its core competitiveness. According to Sha Mengjie, the general manager of the company, the content of traditional Prawn cracker and shrimp powder is generally lower than 5%, while Haiyunkang has increased the content of shrimp powder to more than 10% through the self-developed formula, and selected fresh white shrimp of South America as the raw material to ensure the freshness and nutrition of Prawn cracker. For example, its "Haiyangkang" classic Prawn cracker use high-quality shrimp sources directly supplied by Dongxing Shrimp Industrial Park. After being dried at low temperature and superfine crushed, the shrimp meat is mixed with cassava starch, wheat flour and other raw materials in scientific proportion, and molded through three-layer co extrusion technology to ensure that each piece of Prawn cracker slices can retain the natural freshness and sweetness of the shrimp meat.

For different consumer needs, Haiyunkang Food launched a number of innovative products: children's Prawn cracker to reduce salt and additives, add carotene and vitamins; Fitness Prawn cracker adopts non frying technology, reducing heat by 30%; The "Rainbow Prawn cracker Slices" exported to Japan meet the dual needs of the international market for health and beauty through natural fruit and vegetable juice coloring. In 2024, the sales volume of its "Kaka Moment" series of Prawn cracker exceeded 500 tons in the Southeast Asian market, becoming a popular item in the local night market.

Process Upgrade: Intelligent Production Line, Quality Control Throughout the Process

On the production side, Haiyunkang Food has invested heavily in building a 100000 level purification workshop, introducing German imported puffing equipment and spectral detectors to achieve full process automation from raw material detection to finished product packaging. For example, its "intelligent temperature control expansion system" can control the temperature fluctuation within ± 1 ℃ to ensure the crispness and puffiness of Prawn cracker; The "AI visual sorting system" can accurately eliminate defective products, with a product qualification rate of 99.9%.

In response to the "dual carbon" goal, Haiyunkang Food has carried out a green transformation of its production line. For example, its heat recovery device can use the waste heat generated in the puffing process for drying raw materials, reducing energy consumption by 20%; The water circulation system achieves zero discharge of production water, and the treated wastewater is used for park greening. In 2024, the company passed ISO22000 food safety management system certification and HACCP certification, becoming a green benchmark in the food processing industry in various cities.

Market expansion: Global layout, continuous improvement of brand influence

Haiyunkang Food's products not only cover domestic supermarkets, convenience stores and other channels, but also are exported to more than 20 countries and regions such as the UK, France, Japan, Southeast Asia, Africa, etc. At the 2025 Cologne International Food Fair, its "non fried Prawn cracker slices" attracted the attention of many European buyers by virtue of its low fat and high protein characteristics; In the Middle East market, Haiyunkang cooperates with local dealers to launch "spicy Prawn cracker", which are blended with Arab spices and become a popular snack during Ramadan.

To further enhance brand influence, Haiyunkang Food actively participates in the formulation of industry standards. For example, the group standard for the detection of shrimp content in puffed foods, which it participated in drafting, has been promoted and applied nationwide; The "Shrimp Powder Content Rapid Detection Kit" independently developed by the enterprise can shorten the detection time from 2 hours to 15 minutes, providing technical support for industry quality control. In 2024, the export volume of enterprises will increase by 35% year on year, of which the daily export volume will account for 8% of the total export volume of Prawn cracker in China.

Future outlook: Deeply cultivate the field of healthy snacks and promote industrial upgrading

Facing the future, Haiyunkang Food plans to invest 12 million yuan to build an intelligent factory, introduce blockchain technology to achieve product traceability, and consumers can scan the QR code to view information such as raw material origin and production batch. At the same time, the company will collaborate with universities and research institutions to develop biodegradable packaging materials and reduce plastic pollution.

"Our goal is to make every piece of Prawn cracker a carrier of health and delicious food." Sha Mengjie said that Haiyunkang Food will continue to take innovation as the driving force, deeply cultivate the field of healthy snacks, provide better products for global consumers, and promote China's Prawn cracker industry to a higher level.

conclusion

From raw material innovation to process upgrading, from market expansion to brand building, Zhucheng Haiyunkang Food Co., Ltd. is writing an innovative chapter in the Prawn cracker industry with "ingenuity". On the path of high-quality development, Haiyunkang Food is leading Chinese puffed food to the world as a "global healthy snack supplier".